Netflix adds fewer-than-expected subscribers

Netflix added 1.42 million domestic customers in the first quarter, below a 1.5 million estimate and guidance.

International numbers were 3.5 million, compared with a 3.65 million estimate and 3.7 million guidance.

"It wasn't a strong quarter for Netflix in terms of content," said eMarketer senior analyst Paul Verna. "I think this is going to increasingly drive numbers."

Netflix's biggest success, "13 Reasons Why," debuted the last day of the first quarter.

That show could contribute to 100 million subscribers for Netflix. The company expects to hit that milestone this weekend.

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