National parks ink $2.5M marketing pact with Anheuser-Busch

The National Park Service has waived its policy prohibiting partnerships with alcohol makers, allowing it to forge a two-year, $2.5 million deal with Anheuser-Busch InBev.

Under the agreement designed to raise awareness for the park system's 100th anniversary celebration, Budweiser cans and bottles will be wrapped in images of the Statue of Liberty and Bud-branded events will be held at summer concerts inside park properties, according to the Denver Post.

The park service has suspended the alcohol prohibition before. A 2012 deal allowed a California vintner to sell National Park wines. Sales through 2014 earned the National Parks Foundation $78,000.

Read more from the Denver Post.