National Audio - The Comeback Cassette

Newer doesn't necessarily sound better.

Steve Stepp, president of National Audio, says the resurgence of cassette tapes is because younger people have discovered the quality of analog recordings. 

National Audio is the biggest producer of cassette tapes in the world and will soon be producing their own magnetic tape for cassettes.

One national news feature turned into an avalanche of media coverage for National Audio. 

Steve Stepp says the company received publicity far beyond what they could achieve through advertising. He says they have formed partnerships worldwide as a result.