NAR Web site highest rated in homes-for-sale

The National Association of Realtors official Web site, www.Realtor.com, has again been ranked as the number one homes-for-sale Web site by both leading Internet ratings companies, Nielsen/ NetRatings and Jupiter Media Metrix.

According to an NAR news release, October was the 26th consecutive month that the site was Nielsen/NetRatings' most popular site listing residential properties. According to the survey, the average visitor to the site spent 15.3 minutes per visit in October 2001, interacting with an average of 69 Web pages.

In total page views, the site ranked 32nd among all Web sites.

According to Jupiter Media Metrix, the site attracted 3.28 million unique visitors in October 2001.

The average visitor looked at 28.4 pages and spent an average of 14.9 minutes per visit, the Jupiter survey said.

Visitors to the site also spent a total of 92.9 million minutes during the month, approximately three times great-er than the closest competitor.

In addition, a custom segment report from Jupiter Media Metrix revealed that the site continued leadership over its nearest competitor's equivalent "homes for sale" area, which is drawing only 13 percent of its overall traffic to real estate listings. Data showed that the site attracted 2.8 million individuals in September, the most recent month measured, whereas the competition's "homes for sale" area drew 393,000 users during the same period.

"We are pleased to see that interest in searching for homes online and engaging Realtors remains high and that the ongoing investments in Realtor.com continue to expand its leadership position and increase its value for our members," said NAR President Martin Edwards Jr.