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Name change pending for Postal Federal Community Credit Union

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Last edited 1:15 p.m., March 2, 2011

Springfield-based Postal Federal Community Credit Union has put in place plans to change its name by the summer, citing customer confusion.

Postal Federal Community Credit Union was started in 1929 by Springfield postal workers and later expanded membership to include federal employees. In 1994, the credit union expanded again to include anyone who lives or works in a 10-county area, which includes Greene, Jasper and Newton counties, according to a news release.

"Now that our membership has been expanded, our current name creates confusion about who can open an account with us," Steve Pierson, president and CEO of PFCCU, said in the release. "Based on research we've conducted during the last few years, we learned our current name presents a barrier to people who believe they can't use our credit union.

"By changing our name, we want to continue to honor our heritage while also letting members of our community know they can use our services."

The credit union has hired Seattle-based firm Weber Marketing Group to aid the credit union in the development of a new name, said Jenny Reynolds, PFCCU vice president of marketing services.

According to the news release, the credit union will conduct business as usual during and after the name change.

"By making the decision to change our name, we are in no way changing our philosophy or turning away from our postal- and federal-based heritage," David Phelps, chairman of PFCCU board, said in the release, noting the credit union also isn't being sold or merged.

Postal Federal Community Credit Union has assets of more than $130 million and has five locations throughout its service area.[[In-content Ad]]

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