Much ado about nothing? TikTok’s US usership steadies after turbulent start

TikTok’s U.S. joint venture seems to have survived a turbulent rollout with minimal change in usership, as early narratives of a mass user exodus prompted by service outages and censorship concerns now appear overstated, according to new figures.

Survey data from market intelligence firm Sensor Tower show that, despite a surge in deletions following the announcement of TikTok’s U.S. joint venture on Jan. 23, the average number of TikTok’s daily active users in the U.S. remains around 95% of its usership compared to the week of Jan. 19-25.

The joint venture – officially the TikTok USDS Joint Venture – was established in compliance with President Donald Trump’s executive order mandating the divestiture of TikTok in the U.S. from its Chinese parent company ByteDance.

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