MSU partners with Disney for training program

“This is the only program that Disney Institute brings to the local business community,” said George Aguel, senior vice president for Walt Disney Parks and Resorts and leader of the Disney Institute, in a news release.

“Participants from the Springfield area will discover Disney practices that they can incorporate into their own businesses. These strategies and tactics have proven successful for more than 50 years,” Aguel added.

The program, scheduled for Sept. 10 at University Plaza Convention Center comprises four 90-minute sessions:

• Leadership – Disney Style highlights how effective leadership at Disney has been a catalyst for employee and customer satisfaction. Participants will see how Disney leaders exhibit values and behaviors that lead to bottom-line results.

• Management – Disney Style examines the necessity of integrating corporate culture into employee selection, training and care, and looks at ways Disney fosters a supportive environment for employee pride and ownership.

• Service – Disney Style delves into Disney principles for service excellence, with emphasis on leveraging a service infrastructure and service standards to consistently exceed expectations.

• Loyalty – Disney Style highlights practices that have enabled Disney to build and sustain loyalty for its brand. Participants will uncover ways to create relationships to help retain customers, as well as techniques for delivering a brand promise.

Program registration is $395 per person, or $1,875 for a table of five. Cost includes all course materials, lunch and refreshment breaks.

Registration and additional information is available at www.mdi.missouristate.edu.

This story originally appeared in SBJ’s Aug. 28 free e-news Daily Update. Click here to register.