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MSNBC to be rebranded

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Cable news channel MSNBC is rebranding as MS NOW, which reportedly stands for My Source for News, Opinion and the World.

Originally launched in a 1996 partnership between Microsoft and NBC, MSNBC is now being spun off this year from parent Comcast into a company called Versant. Several cable channels are included in the spin-off to Versant.

MSNBC has reportedly been on a hiring spree as it looks to compete on its own away from NBC News.

Read more from CNN.

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