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Meet the professional memers

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The popularity of memes is beginning to create a new job title in the marketing and communications industry.

Why? Brands like Dunkin' and Bud Light Seltzer are valuing memes as a crucial part of their marketing portfolios. So, it may not be too crazy to one day see the title, CEM: chief executive memer.

But for now, the pay grade remains in question.

Read more from Vox.

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