McDonald's bets on custom food amid worst slump since 2001

McDonald’s Corp. (NYSE: MDC) is in a sales slump and it hopes customizable food could be the answer.

Bloomberg reports McDonald’s is expanding a build-your-own-burger concept called Create Your Taste. The program, which began at a handful of restaurants in southern California,  lets customers pick out toppings such as jalapenos and tortilla strips using a touch screen.

The fast-food chain dropped 4.6 percent in U.S. same-store sales for November, its steepest decline since June 2001. The drop also marks the 12th-straight month without growth.

The Create Your Taste program will expand to about 30 restaurants – including Missouri – in coming months.

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