Mattel starts film division

Mattel announced yesterday the creation of a new film division.

The company brought on Academy Award-nominated producer Robbie Brenner, known for her work on “Dallas Buyers Club,” “Mirror Mirror” and “The Fighter,” to lead the division called Mattel Films.

“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” Brenner said in a statement. “There are so many stories to be told and so many imaginations to be captured by these iconic brands.”

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