Marketing New Concepts in Cuisine

“Restaurants are a big form of entertainment here in the Ozarks and we want to make sure that every restaurant and every brand we’re doing offers some sort of entertainment aside from just sitting down and eating your meal,” says Cosmo Kwon, Co-Owner of Hinode in Nixa, Mo. Kwon says if you are going to introduce a new cuisine, there has to be a story behind the food to make a connection with diners. “I think Steve Jobs maybe said it best, sometimes people don’t even realize they want it until they see it.”

Duration: 1:20