Marketing Budget 101

A Marketed Thought

Sara Corman, marketing director at Penmac Staffing, Megan Buchbinder, director of marketing for Revel Advertising, and Brandon Welch, President and Chief of Strategy at Frank & Maven discuss what companies should consider when implementing a marketing budget. They discuss the differences between transactional and relational marketing and the way each works for different types of businesses. They also stress finding your target audience, being patient when looking for returns, and always tracking results to measure the effectiveness of your marketing strategy.