YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe
Marketing a Sense of Community
Mike Coonrod, sbjLive Producer

Marketing a Sense of Community

Posted online

As creative manager for Alamo Drafthouse Cinema, Jennifer Johnmeyer says when she and her team brainstorm about promoting their films, it’s about creating a sense of community. “You really do feel, I think, when you’re in a movie that you love with a bunch of other people who love that movie, for example a “Footloose” movie party, you leave feeling like you have a bunch of new best friends.”

Duration: 1:23

How To, marketing, business, brainstorming, movies, films, cinema, Jennifer Johnmeyer, promoting, creative manager, team sbjLive, Alamo Drafthouse

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
Open for Business: Kendra Scott

Austin, Texas-based Kendra Scott LLC made its Springfield debut; Lost Boys Barber Co. LLC relocated; and Wilson Logistics Inc. opened its corporate headquarters in Strafford.

Most Read
SBJ.net Poll
Would you like to see charter schools come to Springfield?

*

View results

Update cookies preferences