Marketing a Sense of Community

As creative manager for Alamo Drafthouse Cinema, Jennifer Johnmeyer says when she and her team brainstorm about promoting their films, it’s about creating a sense of community. “You really do feel, I think, when you’re in a movie that you love with a bunch of other people who love that movie, for example a “Footloose” movie party, you leave feeling like you have a bunch of new best friends.”

Duration: 1:23