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MAR translates online home listings

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To serve non-English speaking homebuyers, the Missouri Association of Realtors has signed with Immobel.com for an undisclosed amount to provide translations in 12 languages for Web-based home listings.

Missouri Association of Realtors members will have free access to the service, allowing them to list homes on their own Web sites in all the languages.

R. Dennis McClelland, executive vice president and CEO of the Missouri Association of Realtors, said his group is the first statewide association to adopt the service.

“To be on the cutting edge … this is just part of it,” he said. “It’s part of our cultural diversity.”

Harvard University’s Joint Center for Housing Studies has determined that 31 percent of American households that will be established between 2000 and 2010 will be Hispanic and 13 percent will be Asian.

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