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Madison Square Garden ends partnership with Coca-Cola

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New York City-based Madison Square Garden and Coca-Cola in 2010 celebrated a 100-year sponsorship relationship.

On Sept. 1, MSG is dropping that partnership in favor of a deal with PepsiCo Inc.

Starting in September, Pepsi will become the exclusive non-alcoholic beverage and snack partner for all MSG venues.

Read more from the New York Business Journal.

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