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Springfield, MO
Beauty brand Madison Reed has entered a sponsorship deal with the University of Connecticut.
The deal includes court-naming rights along with name, image and likeness deals. The exact financial terms were not disclosed for the deal that's in the multimillion-dollar range.
Madison Reed has signed name, image and likeness deals with UConn women's basketball players Paige Bueckers, Azzi Fudd, Ice Brady and Morgan Cheli.
Read more from CNBC.
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