Made to Order: The First Meeting

Ömer Önder came to America from his native Turkey with the dream of opening a small neighborhood restaurant — a place where he hoped his customers would become his friends. After a year in business, Önder is hoping to make Springfield Diner LLC stand out in a crowd of more than 600 restaurants in Springfield. Dustin Myers and Jeremy Wells, owners of branding agency Longitude LLC have agreed to help Önder in a year long rebranding process. Made to Order is an ongoing sbjLive documentary series in collaboration with Springfield Business Journal. See ongoing coverage at: sbj.net/madetoorder