Luxury brands target 'Yummies' (Young Urban Males)

Since demographics suggest young professional men are marrying later in life than in decades past, they have more income to dispose of that otherwise would have been spent on supporting a family.
 
That’s the reason, Bloomberg News reports, that luxury brands are going after twenty-something men. This group even has its own catchy moniker: Yummies, shorthand for Young Urban Males.
 
The report also states that Yummies don’t have to be in urban areas in order to stay on top of what’s trendy, thanks to global marketing and media. All that is needed to tap into the world of opulence is to tap on your smartphone.

Read more from Bloomberg Businessweek.