LORE picks marketing agency for 'regional identity’ project

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Leaders for Ozarks Regional Evolvement has selected a Springfield marketing agency as its lead partner in its regional growth initiative.

All True LLC was selected from a field of more than 10 companies that responded to a request for proposals, according to a news release. All True will serve as LORE's "lead partner for a comprehensive regional identity project aimed at strengthening the Ozarks’ shared story and positioning for long-term economic vitality," officials said in the release.

“This project represents an important step in aligning how we tell the story of our region – who we are, where we’re headed and why it matters,” said Allison Cash, executive director of LORE, in the release. “The level of interest and quality of submissions we received through the RFP process speaks to the significance of this work.”

Cash declined to disclose the financial terms of the deal with All True.

All True co-owner Jesse Tyler said via email that "working on this project with LORE feels like complete alignment." Tyler operates All True with Jacob Scowden, and they are among five employees at the firm.

"The work is in our sweet spot of identity creation, and we’re passionate about the work we do here to make businesses here more competitive and resilient," Tyler said. "There’s a tremendous amount of personal investment in the work because we identify with this place and will see the results of our efforts firsthand."

LORE officials say Phase I of its work is underway. The first phase calls for research, stakeholder engagement and foundational strategy development.

LORE convenes business and civic leaders from throughout southwest Missouri to focus on three core priorities: workforce attraction, community quality of life and regional identity, according to past reporting.