Looking to capture investor attention? Get to the point

You’re a startup with a great business idea that’s a slam-dunk for investors, once it is up and running in the marketplace. But you’re having trouble getting through to them in the pitch meetings. How do you get them on board?

Obviously, knowing how to talk to investors in a way to get them to believe in your product as strongly as you do is key to getting them to loosen their purse strings. But sharing the entire history of your vision typically induces more blank stares than blank checks, according to an article in the New York Times.

The NYT’s Small Business writer Julie Weed shares tips and ideas on talking to potential investors, from big-name venture capitalists to friends and family.

The number one tip: Keep it short.

Read more from the New York Times.