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Little Caesars gave away 1M lunches in March Madness promo

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The craziness of the NCAA's March Madness happened to pizza chain Little Caesars.

In a promotion dubbed, "If Crazy Happens," Little Caesars made good on giving away its $5 lunch combo - and the company said over 1 million people showed up for the free meal during the lunch hour on Monday.

Before the NCAA basketball tournament began, Little Caesars said it would give away the meals if a No. 16 seed beat a No. 1 seed. It happened for the first time ever when University of Maryland-Baltimore County beat top-seeded Virginia in the first round.

Read more from Crain's Detroit Business.

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