YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
The craziness of the NCAA's March Madness happened to pizza chain Little Caesars.
In a promotion dubbed, "If Crazy Happens," Little Caesars made good on giving away its $5 lunch combo - and the company said over 1 million people showed up for the free meal during the lunch hour on Monday.
Before the NCAA basketball tournament began, Little Caesars said it would give away the meals if a No. 16 seed beat a No. 1 seed. It happened for the first time ever when University of Maryland-Baltimore County beat top-seeded Virginia in the first round.
Read more from Crain's Detroit Business.
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