LinkedIn to buy Bizo for $175M

LinkedIn Corp. has agreed to buy business audience marketing provider Bizo for about $175 million, a deal the social networking company said will enhance its ability to offer a comprehensive business-to-business marketing platform for brands.

According to Fox Business, LinkedIn will incorporate Bizo's media services and multichannel nurturing products but won't keep its data solutions.

The deal follows LinkedIn's announcement in February that it was buying Bright, which matches employers and prospects, for about $120 million. LinkedIn also bought news aggregator Newsle earlier this month for an undisclosed amount.

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