Lilly Pulitzer's flower power overwhelms Target

Lilly Pulitzer's iconic Palm Beach-influenced maxi-dresses have created a large amount of buzz for Target, as well spurred a barrage of complaints from frustrated customers clamoring to get their hands on the retailer's new fashion line.

After going on sale Sunday, the collection of dresses and floral-covered clothing from the iconic designer sold out at many stores within minutes. A surge of online shopppers also caused Target's website to slow down and even become inaccessible, according to CBS News.

This left some shoppers upset, who felt there should have been a limit on how much product one person could purchase.

However, investors were pleased and sent Target's shares up as much as 1.4 percent in early trading Monday.

Read more from CBS News.