Retailers, marketers and other consumer-driven businesses are working to make instantly purchasing their goods as easy as moving your finger.
MasterCard and Conde Naste’s partnership ShopThis, debuting Oct. 15 on Wired magazine’s tablet edition, allows readers to purchase items featured in articles or advertisements by tapping a shopping cart icon. Online grocer Peapod helps folks restock their pantries by scanning bar codes with their smartphones. Perhaps the most innovative offering is Paydiant’s technology that lets television viewers scan an onscreen code to immediately buy the stuff they like in a commercial or television show, according to the
New York Times.
Most of the instant-purchase technologies are still in the research and development stages, but marketing professionals predict this approach is the next logical step in digital purchases.
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