Law firm unveils marketing efforts

Blackwell Sanders Peper Martin unveiled its new Web site, ads and marketing materials on Sept. 3

"Our branding campaign was designed to appeal to executives and in-house counsel, along with lateral and associate attorneys we may be interested in hiring," said Susan McCourt, marketing manager at Blackwell Sanders. McCourt supervised the creation of the new materials and new Web site, along with Lann Wasson, the firm's Web technologies manager.

"The new site better showcases our client services, offers more e-mail and printer friendly pages, enhances the firm's professional image, is more content rich, and is much faster, even with additional use of photos support themes within our branding strategy diversity, professional service and technology leadership," McCourt said.

The firm's marketing department has made a concerted effort over the last two years to emphasize client support and interaction and to create a more sophisticated platform for the firm, said Lynn Snelgrove, chief marketing officer.

"The ad campaign theme confidence counts' came directly from our clients," Snelgrove said. "The agency began by interviewing the CEOs and general counsels we serve the recurring theme in their interviews was confidence clients have confidence in the business and legal solutions that Blackwell Sanders provides."

Blackwell Sanders worked with Quilogy of St. Charles for Web design, Meers Marketing Communications of Kansas City for the advertising campaign, and Coleridge Design of Kansas City, Kan., for the marketing materials.

Blackwell Sanders Peper Martin, a commercial-based law firm with 300 attorneys, has offices in Kansas City, St. Louis, Springfield, Overland Park, Kan., Omaha, Neb., Edwardsville, Ill., Washington, D.C., and London, England.