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Kohl's cutting prices

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Kohl's is offering price cuts and other promotions as it looks to recover from a lackluster first quarter.

“We know our customers are driven by value, and so we’re going to make the necessary changes to pricing and promotion to help drive that,” Bruce Besanko, Kohl’s chief financial officer, told analysts on a conference call. “We’re not going to lose out, as a consequence of pricing, to competitors.”

Besanko said the pricing adjustments would be “surgical.”

Read more from the Milwaukee Journal Sentinel.

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