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KCR International Trucks picks up new name

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KCR International Trucks in Springfield will become Diamond International on Feb. 1 as part of its parent company’s rebranding efforts.

The Springfield dealership, 1529 E. Chestnut Expressway, is one of 12 in Missouri, Arkansas, Tennessee and Kansas that will pick up the new name and logo under parent company Diamond Cos., according to a company news release. With more than 600 employees, Diamond Cos. also includes the Diamond State Bus Co. and Diamond IdeaLease.

Management will be unchanged at all locations.

“Rebranding reflects the next stage of positioning the company for growth in 2008 and beyond,” Diamond Cos. President and CEO Dick Sweebe said in the release.

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