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Kazakhstan adopts Borat's catchphrase in tourism campaign

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Kazakhstan, the home country of the fictional Borat Sagdiyev played by Sacha Baron Cohen, has adopted the character's catchphrase for a new tourism campaign.

Ad spots show tourists in various spots in the country saying "very nice" in response to its various activities.

The recently released "Borat Subsequent Moviefilm" was the follow-up to the 2006 movie, "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan."

Read more from The Guardian.

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