YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
The Justice Department has discovered China used influencers to run a discreet campaign promoting the Beijing Winter Olympics.
A “Real Housewives of Beverly Hills” TV star, a Paralympic swimmer and a self-described “brand king” were among the Instagram and TikTok influencers. The Chinese Consulate in New York paid $300,000 to New Jersey-based firm Vippi Media to recruit them.
The influencer posts were not properly labeled as ads in the way that TikTok and Instagram requires.
Read more from The Associated Press.
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Nothing shady China does should surprise anybody.