JCPenney to launch in-store toy shops

Posted online July 14, 2017 | 11:56 am

JCPenney is hoping to cash in on toys.

The retailer announced it will open toy shops inside its brick-and-mortar locations.

The strategy is especially targeted toward Christmas purchases.

Read more from CNNMoney.

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JCPenney to launch in-store toy shops

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