Incredible Pizza rolling out name change

Springfield-based America's Incredible Pizza Co. is rebranding.

America’s Incredible Pizza Co., which also does business as Incredible Pizza Co., is changing its name to Incredible Food and Fun, according to a news release. The change will start taking effect on Jan. 7, said Ryan Tiffin, vice president of brand strategy and guest experience for the company.

"This is not a quick overnight flip; it is a strategic and responsible transformation," said Ashley McGuire, the company's executive vice president, in the release. "We are rolling out the brand in a way that supports long-term growth, minimizes waste and ensures every store has what it needs to bring the new identity to life. Our goal is a sustainable upgrade path that supports our teams, respects our resources and strengthens the trust our communities have in us."

The rebranding is slated to debut at the company's flagship store in Springfield at 2850 S. Campbell Ave. Officials said in the release that the Springfield unveiling would be "followed by a measured, sustainable and strategically phased rollout to additional markets." Tiffin said via email that the company’s Tulsa, Oklahoma, location would be the focus following the Springfield store, with others to be phased in throughout the year.

Founded in 2001, America's Incredible Pizza Co. has five corporate attractions and three franchise locations, according to the release.

Declining to disclose costs associated with the rebrand, Tiffin said the company worked with Tampa, Florida-based RumbleBuzz Marketing and Communications and Springfield-based Morton Marketing 417 on the initiative.