YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

IHOP reveals the mystery of IHOb

Posted online

IHOP yesterday revealed the mystery of its IHOb marketing campaign.

Via social media, the company announced it would change its name to IHOb, with the "b" standing for burgers.

"We are definitely going to be IHOP," Darren Rebelez, president of IHOP, told CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes."

Read more from CNNMoney.

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick

Why is SGF so enticing to Kum & Go?

First entering the Springfield market 15 years ago, Kum & Go LC’s local construction activity is hard to miss these days.

Most Read
SBJ.net Poll
What’s your convenience store of choice?

View results