IHOP changes name back from IHOb

IHOP yesterday changed its name back after about a month as IHOb.

The IHOb name was a marketing campaign designed to generate buzz for the company's new line of burgers.

"We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers)," IHOP tweeted.

Read more from USA Today.