Iconic 'Got Milk?' tagline replaced

Posted online February 25, 2014 | 6:49 am

"Got Milk?" is arguably one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to increase milk consumption amid declining sales.

The ad series, which featured celebrities wearing milk mustaches, first appeared in 1994 featuring supermodel Naomi Campbell.

CNNMoney reports a new tagline rolls out this week. "Milk Life" will feature ordinary people and tout milk's protein richness.

Read more from CNNMoney.[[In-content Ad]]

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