Iconic 'Got Milk?' tagline replaced

"Got Milk?" is arguably one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to increase milk consumption amid declining sales.

The ad series, which featured celebrities wearing milk mustaches, first appeared in 1994 featuring supermodel Naomi Campbell.

CNNMoney reports a new tagline rolls out this week. "Milk Life" will feature ordinary people and tout milk's protein richness.

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