Humane Society's new pitch: This pork producer is a bad investment

The Humane Society of the United States’ progress in bringing attention to the inhumane practices in the United States’ meat industry has garnered support from such diverse groups as the World Bank, proxy advisory firms, restaurants and food companies, and consumers.
 
Now, the animal-welfare organization is taking its message to investors, according to reporting by Bloomberg Businessweek. An ad campaign launched Monday asks investors if their money is “tied up in pork companies that may be unresponsive to the changing requirements of the marketplace?”
 
It’s a message that is resonating with more than just than bleeding hearts. The World Bank and proxy advisory firms, including ISS and Glass Lewis, are also cautioning investors against doing business with companies that don’t heed consumers’ demands for more humane animal husbandry.

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