YOUR BUSINESS AUTHORITY
Springfield, MO
In the last two years, as Apple has focused on mobile devices, Microsoft has developed a series of computers that reimagine the future of PCs, according to a New York Times technology writer.
Yes, Microsoft took a $900 million write-off for unsold Surfaces five years ago and a $7.6 billion write-off from its Nokia acquisition. But the company has persisted, and grown beyond its money-making Windows’ licensing business.
Take the hybrid Surface Pro, the Surface Studio and the Surface Laptop, and Microsoft is rivaling the iPad Pro, iMac and MacBook Air by Apple.
Apple’s PC road map has lately been looking shaky – the latest laptops left many fans disgruntled and the Mac Pro has gone years without an update – leaving the two companies again in a technology dogfight.
Read more from The New York Times.
This installment of Springfield Business Journal’s Architects & Engineers Project Report showcases 26 endeavors by area design and engineering professionals.