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Vintage Paris will open Nov. 16 in its new Hollister location at 7900 Highway 165.
Vintage Paris will open Nov. 16 in its new Hollister location at 7900 Highway 165.

Hollister coffee shop plans move

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After 11 years in its original location, a growing Hollister-based coffee shop is on the move. 


Vintage Paris LLC is remaining in the Taney County town, but it’s stretching out Nov. 16 into larger space, said Matt Farmer, who co-owns the business with wife Jessica.  


The shop will stay open at its longtime home at 260 Birdcage Walk through Friday, then it’s closing over the weekend to complete the move to 7900 State Highway 165. Matt Farmer said Vintage Paris would occupy a 2,400-square-foot space, up from its current 1,700 square feet.  


“We’ve continued to grow, not only in terms of revenue but daily visits,” he said, noting lack of space was a key contributor to the move. “This year, with the pandemic on top of it, there was never any seats. We’ve had a quarter of the amount we used to have. This was becoming a problem for our equipment and our storage. We couldn’t buy bulk cups and syrups.” 


While he said the pandemic has contributed to year-over-year revenue being down around 7% for 2020, every prior year was up since the couple bought the business in 2012. Revenue for 2019 was around $275,000, more than triple the 2012 total of roughly $90,000.  


Farmer said renovation and relocation costs were around $20,000 for the Highway 165 space that formerly housed Scoops, an ice cream shop. The Farmers are on a five-year lease with Kent Farrar for $1,750 per month, he said.  


The Farmers added a second store in December 2018, with the opening of Collective Coffee Shop inside Bloom Church, 2353 State Highway 248. Its name differs from Vintage Paris as the two have different menus, he said. Vintage Paris serves beer and wine in addition to coffee drinks. Baked goods, such as muffins and scones, are supplied by Made in the Shade Bakery in Walnut Shade. 


Vintage Paris roasts its coffee in-house and is also a wholesale provider for several other coffee shops, Farmer said, including Kaffee Haus in Branson and White River Coffee Co. In Rockaway Beach. 


Aside from his work at Vintage Paris, Farmer also is director of clinical operations for population health at CoxHealth. It’s a role he said he’ll continue as his wife handles day-to-day operations for the coffee shops.  


The move is a bit bittersweet for the couple. They met at the original Vintage Paris and got married at the shop in 2011. 


“It’s a place for the community to gather, come and make memories,” he said. “It’s not just a tourist trap kind of thing for Branson but a place that promotes good things and makes our community a better place.” 


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