Holiday Cyber Sales Plan of Attack

“Black Friday, for us, is gasoline on the fire,” says Nancy Bogart, CEO and Founder of Jordan Essentials. “You have to have a strategy ahead of time.” They plan their marketing strategies three months in advance. Bogart says she doesn’t worry about competing with brick and mortar stores, she just concentrates on meeting the needs of her customers. Plan early with a long-term strategy.

Duration: 1:45