Hilton unveils new hotel brand

Hilton Worldwide has launched a new brand - Canopy by Hilton.

The brand of hotels will be developed through new builds and conversions in key urban neighborhoods and secondary markets around the world. Properties under the new brand are expected to begin opening in 2015, according to the Financial Express.

Hilton says the Canopy brand and operating platform have already attracted the interest of ownership groups including The Buccini/Pollin Group, KeyStone Corp., Anish Hotel Group, Baywood Hotels, North Point Hospitality Group, J Street Hospitality and Levine Properties.

Read more from the Financial Express.