Hilton introduces new brand

Hilton Worldwide yesterday announced the launch of Curio - A Collection by Hilton, including plans for the first hotels to join the new brand.

The SLS Las Vegas Hotel & Casino will be among the first hotels to join the new brand, according to the Wall Street Journal.

"Curio expands our portfolio to a total of eleven exceptional brands and creates additional opportunities to serve our existing customers even better, attract new customers and grow our pipeline. With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel's individual character," Hilton Worldwide Executive Vice President of Global Brands Jim Holthouser said.

Read more from the Wall Street Journal.