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Hasbro buying 'Peppa Pig' owner in $4B deal

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Hasbro signed on to purchase the owner of the "Peppa Pig" children's TV show.

The deal for Entertainment One Ltd., which also owns "PJ Masks," is valued at $4 billion.

"Hasbro will leverage eOne's immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally," Hasbro CEO Brian Goldner said in a statement.

Read more from Bloomberg.


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