Hallmark's top marketing exec exits

Kansas City-based Hallmark Cards Inc. confirmed its senior vice president of marketing left the company, according to the Kansas City Business Journal.

Lisa Macpherson joined Hallmark in 2000 and most recently managed Hallmark’s advertising, direct marketing, social and digital marketing, visual marketing, and consumer understanding and insight, as well as the Hallmark Hall of Fame television series.

A company spokesperson declined to provide additional details about the circumstances of the executive’s departure.

Read more from the Kansas City Business Journal.