Great Harvest Bread sues Panera over trademark

Posted online March 14, 2016 | 11:47 am

Great Harvest Bread Co. filed suit Thursday in federal court in Charlotte, N.C., against Panera Bread.

Filed on behalf of Great Harvest's more than 200 owner-operated stores, the suit alleges Panera intentionally launched a slogan that is similar to theirs.

In October 2014, Great Harvest started the mantra, "Bread. The Way it ought to be." Eight months later, Panera debuted its "Food as it should be" advertising campaign.

Read more from The Associated Press.

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