Google to discontinue digital coupons service

After 17 months, Google is dropping Zavers by Google, its online coupon service.

Launched in January 2013 in partnership with a number of a supermarkets, the program allows Google users to link online coupons to their store loyalty cards, according to a Re/code report.

Google sources said the program did not expand as quickly as expected, in part due to some retailers' uneasiness over giving Google access to information about their best customers.

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