YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
Google Inc. (Nasdaq: GOOG) announced a terms of service update Oct. 11 that allows the company to sell users' endorsements to marketers.
The New York Times reports the update allows the company to include adult users’ names, photos and comments in ads shown across the Web, based on ratings, reviews and posts they have made on Google Plus and other Google services such as YouTube.
The NYT article uses Google Play endorsements as an example. If a user gives an album four stars on the Google Play music service, that person’s name, photo and endorsement could show up in ads for the album.
Users can opt out of the new endorsements and anyone under 18 will automatically be excluded.
The new terms go into effect Nov. 11.
Read more at the New York Times.
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