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Google retiring AdWords, DoubleClick brands

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Google is retiring its AdWords and DoubleClick brands after 18 and 22 years, respectively.

The brand restructuring will have AdWords change to Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite moved to the Google Marketing Platform brand.

Google also changed its DoubleClick for Publishers and DoubleClick Ad Exchange into a unified platform called Google Ad Manager.

Read more from Search Engine Land.

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