Goldman Sachs taps Snapchat for recruiting millennials

In its latest push to broaden its allure among millennials, Goldman Sachs Group Inc. rolled out a series of quick-hit recruiting ads on Snapchat on Friday, becoming the first major Wall Street bank to turn to the instant-but-fleeting messaging app for potential hires.

The company's ads appear on Snapchat's Campus Story function, a platform for user-generated content at college campuses.

The Goldman videos call for a campus environmental leader, youth sports coach or crowdfunding champion.

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