Gitomer speaks to 300 at OTC

Sales guru Jeffrey Gitomer spoke to more than 300 seminar attendees at Ozarks Technical Community College on Oct. 26. The sales trainer and nationally syndicated columnist was the first speaker in OTC’s effort to bring nationally known speakers to Springfield, according to Assistant Dean of Continuing Education Dana Patterson. Springfield Business Journal and OnMedia sponsored the event.

Afterward, Gitomer said, “People who are in my seminar take what I say the minute they hear it and can turn it into money.”

Gitomer said gut reactions are called “hot-button responses” in the world of sales. Here are some hot-button responses from those in the audience:

“Positive attitude and value added for the customer. He’s good.”

—Buddy Tucker, outside salesfor Hyspeco Inc.

“I thought he was very powerful. Some real insight into how to break down walls some of us have struggled with for years.”

—Bill Baker, assistant state director for Forrest T. Jones & Co. Inc.

“It reinforced a lot of the principles that I practice.”

—Lenette Hall, owner of home-based www.urngarden.com

“I thought that his approach really made you think.”

—Jeff Byrd, marketing specialist for Sho-Me Technologies LLC