General Mills to remove artificial flavors from cereals

Trix, Lucky Charms and other iconic cereals are getting a natural upgrade in the latest bid by a major food company to create healthier products.

General Mills announced yesterday it would phase out artificial flavors from all of its cereals by 2017, according to USA Today.

"We've continued to listen to consumers who want to see more recognizable and familiar ingredients on the labels and challenged ourselves to remove barriers that prevent adults and children from enjoying our cereals," said Jim Murphy, president of General Mills' cereal division, in a statement.

Read more from USA Today.